Alijas Co., Ltd. is a digital cosmetic solution that ushers in the beginning of a new beauty environment that connects reality and the metaverse by developing a digital cosmetic code (DCC) that generates the texture and color of cosmetics using facial recognition technology.

Differentiated technology based on facial recognition technology enables 3D engineers, makeup specialists, and digital makeup artists to collaborate and develop virtual makeup suitable for Koreans' faces. In addition, this company has an affiliated research institute for digital cosmetic imaging. It is also developing a digital code that manufactures digital cosmetics containing information on the texture and color of cosmetics on the metaverse based on ingredient values in cosmetic product recipes.

"VVUTI" is an augmented reality (AR) makeup app and content platform that uses AR to tailor each step of the makeup application process to the viewer's facial structure, accompanied by a video demonstration from a beauty content creator.

By turning actual cosmetics products into original digital cosmetics with blockchain technology and distributing them as tools that can provide people on the metaverse with sophisticated makeup, we look forward to the expansion of cosmetic manufacturing technology and digital cosmetic implementation technology into an open metaverse business compatible with an application programming interface (API).